Tech insights: The role of nostalgia on the cutting edge; CPG ads get the AI treatment; building 3D models on your smartphone

How the very familiar helps sell the very new   IMAGES    FOOTAGE    MUSIC    BLOG       Sunday, October 10, 2021   Where data and design intersect   To continue receiving this newsletter, subscribe here >   The responsibility for a true digital transformation doesn't live with the IT department; it lives with all of us, influencing how we approach our processes and our products. At Shutterstock, we focus on creative output, and in this newsletter, we examine the ways big and small that technology is influencing that exercise. How do we use the gifts of data and software to enhance our design? Sometimes it may entail a very literal use of a new tool (as with our story about making 3D models on a smartphone), and sometimes it's a more metaphorical look at why or how we make certain decisions (as in our series with AI). Whichever way you choose to engage, we encourage you both to look closely--and to question your assumptions. How can you use data and technology to create even more inspiring, effective, moving materials?   Happy creating!     Jennifer Braunschweiger   Senior Director of Content Marketing           VISION     How to Build Clickable CPG Campaigns According to Data   We ask: What kinds of ads do people click on in general, and what kinds of ads in specific industries do people tend to click on? How do you then use this information directionally to make effective choices in your creative work? We used Shutterstock.AI to examine what success looks like for consumer product goods. Images of breakfast turn out to be a winner--what else inspires clickthrough now?   Read more           STRATEGY     Creating 3D Model Scans with . . . Your Smartphone?   Photogrammetry: the process of creating 3D objects from multiple photos. First the word--next how to do it (on your smartphone, no less).   Read more           EXECUTION     The Case for Using Nostalgia to Market Technology   Boot up those floppy discs!   Read more

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